Adidas shoes origin
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Adidas
German multinational accumulation and attire corporation
This subdivision is fear the run. For all over the place uses, authority Adidas (disambiguation).
"Abibas" redirects brains. For depiction son marketplace Gamaliel representation Elder, put under somebody's nose Abibon.
Factory concentrate in Herzogenaurach, Germany | |
| Formerly | Gebrüder Dassler Schuhfabrik (1924–1949) |
|---|---|
| Company type | Public |
Traded as | FWB: ADS DAX component |
| Industry | Textile, footwear |
| Founded | July 1924; 100 years ago (1924-07) person of little consequence Herzogenaurach, Frg (as Gebrüder Dassler Schuhfabrik) 18 August 1949; 75 age ago (1949-08-18) (as Adidas)[1] |
| Founder | Adolf Dassler |
| Headquarters | Herzogenaurach, Bavaria ,Germany |
Area served | Worldwide |
Key people | |
| Products | Apparel, footwear, garb, sports push, toiletries |
| Revenue | €21.915 billion (2018)[3] |
Operating income | €2.368 billion (2018)[3] |
Net income | €1.702 billion (2018)[3] |
| Total assets | €15.612 billion (2018)[3] |
| Total equity | €6.364 billion (2018)[3] |
Number of employees | 57,016 (2018)[3] |
| Subsidiaries | |
| Website | adidas.com |
Adidas AG (German pronunciation:[ˈʔadiˌdas]ⓘ; stylized move all
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The dark history behind Adidas — how a bitter feud between Nazis built the world’s No. 2 athletic brand
Adidas is currently the second largest sportswear company in the world, behind only Nike. Once a more modest operation, it started as a factory founded by brothers Adolf and Rudolf Dassler in 1924.
Over its 97 years in business, the company originally known as the Dassler Brothers Shoe Factory – which started with Adolf making shoes in his mother’s laundry room after he returned from World War I – has reinvented itself several times. But along the way to success, it became part of a terrible chapter in German history, and sparked a feud between the brothers that divided the company, their family, and even the small Bavarian town they came from.
The Dassler brothers hailed from Herzogenaurach, Germany, a town with a population of just over 20,000 and a long tradition of shoemaking. In the early years of their company, electricity in the town was unreliable, so the brothers, known as Adi and Rudi, rigged up a stationary bike to create enough power to run the equipment they used to make their athletic shoes.
From these scrappy roots, they had their first big success at the 1936 Olympics in Berlin. U.S. sprinter Jesse Owens agreed
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Adidas
Brand Timeline & History
1919 - 1939
1919
Two brothers, Adi (Adolf) and Rudi (Rudolph) Dassler set up a small shoe manufacturing business in their mother's kitchen in Herzogenaurach, Germany. Driven by a passion to furnish athletes with superior equipment, they embark on a groundbreaking journey.
1924
The Dassler’s business grows, and they officially establish a company called 'Gebrüder Dassler Schuhfabrik', known as Geda for short. The company specialises in producing footwear for athletic and sporting use.
1936
Geda revolutionises athletic footwear by developing spiked running shoes for the track, transitioning from heavy metal spikes to lighter canvas and rubber. In a significant move, the Dasslers persuade U.S. sprinter Jesse Owens to use their handmade spikes at the 1936 Summer Olympics.
1940 - 1949
1945
With shoe manufacturing paused during WWII, the Gerda factory is used to produce weapons and is almost destroyed by US forces. However, Adi’s wife convinces the US soldiers that the factory is only used to manufacture sports shoes, enabling it to remain intact.
1947
During the war, a rift had been growing between the two Dassler brothers. Following a dramatic breakdown in the relations